“In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.”
― David Ogilvy
Integration matters…
Cohesiveness throughout platforms
Organic cross-promotion between channels
Your digital presence needs to operate as a singular organism, both paid & organic.
NOTABLE BENCHMARKS-
Client statistics based on one month of work with the Wayward Creative team handling digital footprint strategy and alignment on multiple channels-
Our Goal + Method
To build and implement a comprehensive marketing strategy that drives brand growth, enhances audience engagement, and optimizes digital presence over a six-month period.
While we handle the strategy, creative execution, and optimization, your insights and timely feedback are essential.
How we accomplish this…
Your deep understanding of your brand, customers, and goals enables us to refine and optimize the campaign.
The more actively involved you are—whether that’s providing feedback on creative assets, reviewing performance reports, or making key budget decisions—the better we can ensure the campaign delivers the results you're hoping for
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Ecommerce Management
Improving Customer Experience
SEO
Shop Set Up
Meta Business Set Up
How to Run Ads
Email Campaign Creation
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Produced video + photoshoots
Customized social strategy on multiple platforms
Data driven decisions & optimization of campaigns
Influencer marketing strategy
Optimization of internal processes & systems
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Campaign storyboarding & creative briefing
Videography & photography
Production logistics: casting, location scouting, editing & delivery
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CRM Strategy set up
Automations and workflow
Marketing Automations and Spend Analysis
Lead Generation
What People Are Saying
I have worked with Rachael Dickhute of Wayward Creative for just over one year.
She is a consistent partner in bringing my online version of Sidecar to life.
Rachael’s talent is marrying one’s brand vision and aesthetic with her own style and attention to detail for a full bodied and beautiful end result.
She is well versed on back end analytics and social ad placement, recommending what makes sense and when for the brand. In addition, strategizing for next steps for growth is part of her skill set. She is also in charge of the ad spend for all social and Google ads. Rachael has implemented Influencer and Ambassador programs for Sidecar and actively oversees them. She provides creatives and ensures the Sidecar brand remains cohesive online and through marketing materials for Wholesale and live events. She is results driven.
Her ease and professionalism is only matched by her exceptional creativity, ability to solve problems that arise and to show the best of the brand and products, also working within budget perimeters.
Always accessible, a fabulous creative collaborator, very thorough and quality driven, Rachael is a key part of the growth of Sidecar. I look forward to working with her every day.
She very much loves what she does and is passionate about her work and her clients!
— Stacey Ollinger, Founder of Sidecar
“Rachael was such a pleasure to work with. She gave me many tools, ideas, and the confidence to create and implement a long-standing marketing plan. My business would not be where it is without her input and guidance."
— Alexis, Owner of Embroidery & Sage
“Rachael has expansive knowledge in multiple platforms to help your business from website creation to social marketing. She has grown and elevated my brand by incorporating , professional digital creations that truly embody my brand. I am extremely happy with her level of service , organization and overall quality. She has multiple tools and resources to cover all of your brand needs and is a delight to work with!"
— Natalie, Owner of AirbrushOne
“Working with Rachel At Wayward Creative was an absolute game-changer for my massage and spa business. Her expertise in marketing not only transformed my online presence with a stunning website but also attracted a stream of new clients, showcasing her exceptional skills and dedication."
— Elisa, Owner of Good Soul Studio
